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¬A¬ tale of two hot sauces spicing up diversification : the contrasting paths of two hot sauce manufacturers show that managing exposure on multiple fronts is essential Autor: Bassamboo, Achal [VerfasserIn] Verlagsort, Verlag, Jahr: [Cambridge, Massachusetts], MIT Sloan Management Review, [2024] Umfang: 1 online resource (5 pages) in die Merkliste

Volltext-Link: http://www.ub.uni-heidelberg.de/cgi-bin/edok?dok=https%3A%2F%2Flearning.oreilly.com%2Flibrary%2Fv... Autor: Bassamboo, Achal [VerfasserIn] Autor: Conley, James G. [VerfasserIn] Titel: ¬A¬ tale of two hot sauces Medientyp: lokal emedia ebook Titelzusatz: spicing up diversification : the contrasting paths of two hot sauce manufacturers show that managing exposure on multiple fronts is essential Verf.Vorl.: Achal Bassamboo and James G. Conley Abrufzeichen Regio: cofz Auflage: [First edition]. Verlagsort: [Cambridge, Massachusetts] Verlag: MIT Sloan Management Review Jahr: 2024 Jahr: [2024] Umfang: 1 online resource (5 pages) K10plus_PPN: 1890482463 Fußnoten: Reprint #65409 Sprache: eng Inhalt: The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce. URL-Hinweis: Aggregator URL: https://learning.oreilly.com/library/view/-/53863MIT65409/?ar Medienart: Online-Ressource 713.1: Fabrication 713.2: Technique de la production 713.3: Sauces 713.4: manufacturing